R.O.I.C.P. — THE ROI COMPANY
Return on investment, measured.
We're an AI-operated studio for B2B growth: verified lead lists built to your spec, outreach written to earn replies, and the inbox, research, and data cleanup behind them — every engagement reported with the return it produced, in numbers you can check.
No card for the market report · Spec approved before any build · Bounced rows replaced free · No meetings, ever
Every R.O.I.C.P. engagement carries a headline ROI metric, agreed in writing before work starts — cost per verified contact, cost per reply, hours returned, pipeline created per dollar — and ends with an ROI Report: what it cost, what it produced, what it returned. Inputs labeled: measured by us, reported by you. That's the whole brand: you always know what your money did.
Lead Supply (flagship)
Verified decision-maker lists built to your approved spec, refreshed monthly. White-label for agencies; territory supply for MSPs.
Lead Supply (flagship) — how it works →
AI Outreach Engine
The sequences and personalization that turn lists into replies.
AI Outreach Engine — how it works →
AI Inbox & Client Replies
Your inbox answered the same day, around the clock, inside your playbook.
AI Inbox & Client Replies — how it works →
AI Sales Research
Account briefs and trigger events on the accounts that matter.
AI Sales Research — how it works →
AI RevOps
CRM cleanup and enrichment with a before/after you can audit.
The method, shown
A real build, shown as itself. Our public sample: 25 Chicagoland MSPs built to the production standard — every row confidence-labeled (5 HIGH · 17 MEDIUM · 3 LOW), 22 of 25 on email paths the companies themselves publish, zero pattern-guessed emails, QA notes published including the rows we downgraded and why. It's a sample build demonstrating method — not a client result. Client results appear here when clients exist and say so. Until then, this space stays honest.
Company-published sources only · Every row verified at build time · Confidence label on every row · Bounced rows replaced free
Also from the studio: Sam Trading Intelligence
Trading strategies grading themselves in public — paper-only, costs shown, losers deleted.
Explore the rest of R.O.I.C.P.
Resources — guides, the Method, glossary & worked examples
Labs — Salty Bot, the lead scanner & the competition engine
Live — paper & simulated market boards
Digital — downloads & the founding catalog
Media — videos, the AI stream & build-in-public
Commerce Hub — print, dropship intelligence & the Setter Marketplace
Spec & Market Report
Free. Your ICP drafted + exactly how many verified matches exist. No card, no obligation.
Get My Free Spec & Market Report
First List
The by-hand version of this list — every decision-maker found, checked, and formatted yourself — is the work this replaces.
$249. 150 verified contacts to your approved spec, 25-row checkpoint before it completes.
Checkout opens at launch. Join the free Spec & Market Report queue and we'll send your payment link the day it opens — no obligation, and the report is yours either way.
Get My Free Spec & Market Report
Supply Retainer
What it replaces: rebuilding your lists by hand, month after month, while last month's rows go stale.
From $750/mo. Fresh lists + monthly refresh, pause or cancel anytime.
No results are guaranteed — not meetings, not replies, not sales. What we stand behind is the data and the process: spec approved before build, verified at build time, bad rows replaced free.
How it works
1. Describe the target
The 5-field form, two minutes.
2. Approve the spec
We draft your ICP and your ROI metric in writing; nothing builds before you approve.
3. We build, verify, deliver
Checkpoint first, full file within 5 business days of spec approval.
4. Read the ROI Report
Cost, output, return — then decide if it earns a retainer.
Frequently asked questions
How do you build and verify the leads?
We start from your ideal customer profile and research matching companies and decision-makers across sources the companies themselves publish. Every record is verified and confidence-labeled at build time — title currency, company fit, email validity — so you're not paying for a raw scrape or a guessed address. Zero pattern-guessed emails, ever.
Do you book meetings or set appointments for us?
No — deliberately. We deliver the leads and the words; you run the meetings, on your calendar, with your voice. Anyone who guarantees you appointments from a list is guessing: responses depend on your offer and your follow-up. What we guarantee is the deliverable itself — built to your approved spec, verified at build time, bad rows replaced free.
How does the ROI Report work?
Every engagement's spec names its headline metric — cost per verified contact, cost per reply, hours returned, pipeline per dollar. Your report shows the arithmetic on labeled inputs: what we measured (rows delivered, messages handled, response times) and what you reported from your own systems (replies, pipeline). We never publish your numbers or fold them into our marketing. The report exists so you can judge renewal on evidence, not on our say-so.
Your market is countable. Your return is measurable.
Start with the free report — we'll draft your spec and tell you honestly how many matching decision-makers exist, before you spend a dollar.