ROICP Lead Gen · Chicago lead-gen & software studio

Verified B2B leads from a Chicago studio, so small businesses, agencies and MSPs spend their time selling, not searching.

We build B2B contact lists to a written spec you approve first. Every row is checked against real sources and given a confidence label, and bad rows are replaced free. Around that core we offer campaign builds, scoped custom work, micro SaaS builds, our own apps and Sam Trading Intelligence, a paper-trading research app.

Get my free Spec & Market ReportSee all pricing

Free report, no card · Spec approved before any build · 25-row checkpoint · Bad rows replaced free · Published prices in USD

What we offer

Free

Spec & Market Report

Your ideal customer profile drafted in writing, plus how many verified matches exist, by segment and confidence. No card, no obligation.

$0 · the place to start

Get my free report →
Flagship

Lead Supply

Verified decision-maker contacts built to your approved spec and delivered as a CRM-ready CSV. Start with a 150-contact First List, then move to monthly supply if it earns it.

From $225 per First List of 150 ($225–$350 by industry) · retainers from $675/mo

See pricing by industry →
Industry

Real estate lead gen

Business contacts for agents, brokerages, property managers, investors and commercial RE. No MLS or consumer homeowner data.

From $275 First List · from $825/mo supply

For real estate →
Industry

White-label for agencies

Verified lists your agency resells under its own brand, with one spec per client, unbranded delivery and QA notes.

From $750/mo for 1,500 contacts a month

For agencies →
Industry

MSP Territory Retainer

One metro, one MSP: 500–750 local decision-makers a month, a quarterly territory refresh and metro exclusivity while you're live.

$950/mo

For MSPs →

Campaign Build

An approved spec, a 250-contact list, a complete email and LinkedIn sequence set, a deliverability check and cleanup of one existing file.

$1,250 flat

Campaign Build details →

Scoped engagements

Custom data builds, outreach systems, automations or AI tools, with a written scope and fixed price before work starts.

From $490 Starter Sprint · $1,800 Growth Build · $600/day custom

See scoped engagements →
New

Micro SaaS builds

Bring a niche and a problem. We design, build, launch and market a small subscription app for it.

From $490 to test the idea · from $1,800 for a working SaaS

Explore Micro SaaS →

Our apps, bots & tools

23 apps, bots and tools, each listed with its real stage: pocket apps for everyday work, ListLint, Salty the front-desk bot and the STI suite. Nothing is on Google Play yet.

Many free · pocket app Pro $4.99–$9.99/mo · Fleet Pass $14.99/mo (launch prices)

See all apps →
Launching Oct 28, 2026

Sam Trading Intelligence

A market-research app that scans the market and tracks every idea on paper, net of costs, so you can see which strategies hold up. Paper trading only. Not financial advice.

Free during the alpha

Explore STI →
Waitlist open

Global Talent Academy

A free, six-week online program where university students learn AI and software through projects built on synthetic data. It's an educational program, not a job.

Free · no fees or tuition

Join the waitlist →

AI outreach, inbox, research & RevOps

Cold email and LinkedIn sequences, same-day inbox replies inside your playbook, account briefs, and CRM cleanup with a before/after report.

Quoted in your written spec

See all services →

What we have

2 production servers

Our production runs on two cloud servers, with databases, backups and Cloudflare security.

23 apps, bots & tools

Every one is listed with its real stage and price, from live web tools to apps still coming to Google Play.

Our apps →

37 scanners tracked

Market scanners scored on paper, 33 of them with enough data to score, as of our Oct 19, 2026 snapshot. Losers are shown too.

See the scoreboard →

8,987 paper trades

Logged by our autopaper system as of Oct 19, 2026: 462 open, 7,848 closed. Paper only. Past simulated results do not predict future results.

See the snapshot →

A live dashboard

Live scanners, paper books and the strategy board, with every signal tracked on paper and nothing real-money.

Open the live desk →

Chicago-based

A small, founder-run studio. Sam Murphy runs ROICP from Chicago, and if you email us, Sam reads it.

About us →

How it works

1. Tell us your target

Industry, size, geography and the titles that buy. You get a written spec and an honest count of verified matches within 1 business day, free.

2. Approve the spec

Nothing builds before you approve it. Builds start Mondays, and you approve a 25-row checkpoint from the real build.

3. Get your file

A CRM-ready CSV with QA notes and an ROI Report, within 5 business days of spec approval. Hard bounces and off-spec rows are replaced free.

Custom and micro SaaS work follows the same idea: a free scoping call, then a written scope with a fixed price within 2 business days.

Who it's for

Small businesses

Who need a pipeline but not a full-time sales hire.

Services →

Agencies

Who want a verification desk behind their own brand.

For agencies →

MSPs & IT firms

Who want verified local decision-makers in one metro.

For MSPs →

Real estate teams

Brokerages, property managers and investors building B2B relationships.

For real estate →

Founders with a niche

Who want a small SaaS designed, built and launched.

Micro SaaS →

People learning the markets

Who want to test strategies on paper before risking a dollar. Not financial advice.

STI →

Questions people ask first

Do you guarantee results?

No. We don't guarantee meetings, replies or sales. We stand behind the data and the process: spec approved first, verified at build time, bad rows replaced free.

Where does the data come from?

Sources the companies publish themselves and public business records. Every row gets a confidence label, and we never use pattern-guessed emails.

Is Sam Trading Intelligence financial advice?

No. It's an educational research and paper-trading tool. There's no live trading, and nothing in it is a recommendation to buy or sell.

Read the full FAQ

Find out how big your market really is.

Start with a free Spec & Market Report: your ICP in writing and an honest count of verified matches. No card, no obligation.

Get my free Spec & Market ReportSee pricing

No results are guaranteed: not meetings, not replies, not sales. Sam Trading Intelligence is paper and simulated trading for education only, not financial advice. Want to back the studio? See Donate, Investors or ROICP Coin (research stage only, not for sale).