Red fox in the prairieGreat blue heron at the lakeshoreMonarch butterflyCoyote on the ridgeLost paper airplane (a lead, delivered)Tiny candlestick chart in the clouds (paper trades only)Cardinal (Illinois state bird)FireflyKayaker on the lake
ROICP Lead Gen · Chicago studio

Verified B2B leads, built to a spec you approve first.

Every row is checked against real sources and given a confidence label. Bad rows are replaced free. Around that core: our own apps and Sam Trading Intelligence, a paper-trading research app.

Get my free Spec & Market ReportSee pricing

Look closer: nine small creatures and objects are hidden in the scene. Hover or tap them.

Chicago, at first light.Lake Michigan at dawn, looking at the skyline. Slow loop made by ROICP from a CC0 photo.

Three ways we can help

Chicago skyline across Lake Michigan from the Lakefront Trail near Morgan Point on a clear morning Flagship

Lead Supply

Verified decision-maker contacts built to your approved spec, delivered as a CRM-ready CSV. Industry pages for agencies, MSPs and real estate.

From $225 per First List of 150 ($225–$350 by industry)

See pricing by industry →
Chicago River lined with bridges and towers on a sunny morning Build

Studio work

Campaign builds, scoped custom engagements and micro SaaS, each with a written scope and a fixed price before work starts.

From $490 Starter Sprint · $1,250 Campaign Build

See scoped engagements →
Sunset over the South Pond boardwalk in Lincoln Park, Chicago Launching Oct 28, 2026

Apps & STI

24 apps, bots and tools listed with their real stage (12 live, 2 in beta, 10 coming soon), including Sam Trading Intelligence. Paper trading only. Not financial advice.

STI free during the alpha

See all apps →

What's real today

12apps & tools live today, link-checked (24 listed with their real stage)
37market scanners tracked on paper (Oct 19, 2026 snapshot)
8,987paper trades logged as of Oct 19, 2026. Paper only.
2production servers behind Cloudflare
1 dayto your free written spec and match count

See it running

Real screenshot of the Sam Trading Intelligence web app: the Scanners screen listing paper-trading scanners and setups found in the last 24 hours
Real screenshot of the Sam Trading Intelligence web app (Scanners screen). The app labels these as example numbers until live account data is connected. Paper trading only, not financial advice. About STI →

How Lead Supply works

Tell us your target

Industry, size, geography and buying titles. A written spec and an honest count of verified matches within 1 business day, free.

Approve the spec

Nothing builds before you approve it. You approve a 25-row checkpoint from the real build.

Get your file

A CRM-ready CSV with QA notes within 5 business days of approval. Hard bounces and off-spec rows are replaced free.

Savanna, dunes and lake: our home region

Two ripe wild blueberries on a low shrub among glossy green leaves
Wild blueberries, Indiana Dunes. Public-domain National Park Service photo.
Open oak savanna with tall summer grass and scattered oaks under a blue sky with white clouds
Oak savanna, Kankakee National Wildlife Refuge, Illinois. Public-domain USFWS photo.
Aerial view of the Chicago skyline at dusk with lit streets and Lake Michigan beyond
Evening over Chicago, with Lake Michigan beyond the towers. CC0 photo (Unsplash).

Find out how big your market really is.

Start with a free Spec & Market Report: your ICP in writing and an honest count of verified matches. No card, no obligation.

Get my free Spec & Market ReportRead the FAQ

No results are guaranteed: not meetings, not replies, not sales. Sam Trading Intelligence is paper and simulated trading for education only, not financial advice. Want to back the studio? See Donate or ROICP Coin (research stage only, not for sale).

Photos: public domain / CC0 via Wikimedia Commons (USDA Forest Service, National Park Service, U.S. Fish and Wildlife Service, Unsplash and Commons photographers). Video made by ROICP from a CC0 photo. App screenshot: real capture of our own app. Full media credits